Billy Lane X FMCo
This pairing of two long running names will bring some fresh new, and exciting riding and lifestyle apparel to the industry. Billy has spent countless hours working with the design team at First to bring you top-quality gear that is durable as well as practical for everyday use. So, stay tuned as there is no end in sight as Billy continues to grow his brands & push the boundaries in our industry.
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INSIDE SONS OF SPEED
Who is Billy Lane
As a child, Billy started out with a love for speed, motors and anything that was loud. It has turned into a lifelong passion. At 53 years old, Billy is still working towards that top speed and horsepower. In the early 90’s Choppers Inc was launched in South Florida and was immediately known for its raw style and innovative design. As Choppers Inc continued to grow, there was the addition of Billy’s famous parts line, multiple appearances on Discovery Channel’s “BikerBuild Off” with Indian Larry & Dave Perewitz and “Monster Garage” with Jesse James.
Current Projects
2022 saw the launch of Cool Hand Speedco, Billy’s first ever line of production motorcycles. This has been a project Billy has been working on for years and he was able to give the industry its first look at this new brand at the Daytona International Speedway in March. Each bike is hand built, numbered, and stamped. They are powered by vintage 1930’s era motors with overhead valve conversions. This is a limited run production, and it was a huge success that will continue to grow and evolve for years to come.
Sons of Speed
In March 2017, Billy debuted an all-new vintage racing league called Sons of Speed which was held at New Smyrna Speedway in Florida. Billy still holds 2 annual events at the track each year. What started out with 12 racers at that first event has now turned into a group of 50+ racers that race in several different classes. In Spring 2022, Billy hosted the first ever Sons of Speed Tennessee Jam at the Tennessee National Raceway. Going forward Sons of Speed will continue to add in several new events around the country.