First MFG Co Events – Meet Us on the Road

For nearly three decades since 1987, we've been building motorcycle riding gear for riders who are passionate about riding. And the best way to understand what riders need is to meet them where they gather like at rallies, bike shows, charity rides, and motorcycle events across the country.

If you've been to Sturgis, Daytona Bike Week, Laconia, or dozens of regional rallies and shows, chances are you've seen our booth. We're not just there to sell jackets and vests. We're there to listen, learn, and connect with the community that keeps us building better gear.

Why We Show Up

Events are not just sales opportunities for us; they're where we get real feedback. Riders tell us what's working, what's not, and what they wish existed from our side. That conversation shapes what we design next for you.

We meet first-time riders looking for their first jacket. We talk to veterans who've been riding longer than some of our team has been alive. We see parents gearing up their kids and couples upgrading their gear together. Every conversation matters because every rider's needs are different.

What to Expect at Our Booth

When you stop by a First MFG Co booth at an event, here's what you'll find:

• Gear You Can Touch and Try: We bring leather jackets, vests, chaps, gloves, and more so you can feel the leather quality, test the fit, and see the construction up close. No more guessing from photos, try it on and know what works for you.

• Event-Exclusive Deals: Many events feature special pricing, bundle offers, or limited items at exclusive discounted prices. We save our best event deals for people who take the time to visit us in person.

• Straight Answers from People Who Know: Our booth staff aren't just salespeople reading tags. They know the products, many ride them, and they'll give you honest advice about what fits your riding style.

• Custom Options and Special Orders: If you are interested in custom embroidery, unique sizing, or modifications, we offer customization to build your dream style. Events are a great time to discuss custom work face-to-face and get exactly what you want.

• The Community Vibe: Riders attract riders. Our booth becomes a spot where people compare bikes, swap stories, and connect. Stop by, grab some swag, and hang out with us. 

Where You'll Find Us

We attend major rallies like Sturgis Motorcycle Rally, Daytona Bike Week, and Laconia Motorcycle Week, plus regional events, charity rides, and bike shows throughout the year.

Our event schedule changes seasonally, so check back here regularly to see where we'll be next. Can't make it to an event? No problem, our full collection is always available online. But if you get the chance to stop by in person, we'd love to meet you!

Meet Us

Riding is about community, freedom, and the people you meet along the way. Events give us a chance to be part of that. Whether you're shopping for gear, looking for advice, or just want to talk bikes, stop by our booth. We'll see you out there.